About Chris Benevich June 6, 2007

Chris Benevich
President
Panache Writing, Inc.

I’m a degreed, lauded writer with a 16-year track record in the communications industry. What makes me different? I’m a creative professional with a diverse business background for writing that gets you results. Since 1992, I have held positions in sales, journalism, design, marketing, and PR at some of the best-known firms in Chicagoland, such as A.T. Kearney and the Daily Herald.

In 2003, I launched my independent writing and communications consultancy. I have had the honor to serve a variety of companies around the country, including the Sun-Times Media Group, Ciao Italy Travel, Jones Lang LaSalle, Lannon Communications, ChronicBabe.com, United Scrap Metal, and WisdomTools. Clients receive a considerate, strategic approach, resulting in a piece written in the right style for the right portal.

In 2008, I noticed many companies have the same problem. They do not know how to differentiate in a good market, much less a challenging economy. Good writing affects your bottom line. I founded Panache Writing, Inc. to help companies, clients, consumers, and brands find each other through compelling storytelling. Panache Writing, Inc. helps your company find its voice among the competition.

With a well-defined brand story informed by positioning and your unique value proposition, you benefit with:

• Higher sales and conversion.
• Improved products, services, and operations.
• Stronger, more loyal business relationships.

During a 17-month tenure as a co-host for Jupitermedia Corporation’s mediabistro.com Chicago, I connected hundreds of Chicagoland’s communications and media professionals. I have spoken about and led panels on communications best practices for several organizations, including at the Community Media Workshop’s Making Media Connections Conference 2008. I belong to the Independent Writers of Chicago and Chicago Women in Publishing.

Thank you for visiting! Feel free to post your comments and take a look at my website, www.panachewriting.com. If you have any questions or would like a free consultation, please e-mail info@panachewriting.com.